The market has changed. Big news? No, just a fact of life in the jewelry business. The economy and personal tastes have always been factors in industry trends, but maybe not nearly as much as recently. For us the beginning of a significant change began more than three years ago when we created our first "large hole bead." Pandora and other bead makers were becoming very well known so it seemed the right direction to go, despite some internal dissention. Now . . . well we are Bead-aholics. Beadiacs. Even the Beads Knees!
Like Tennis Bracelets of the past, Beads are a passion. Unlike Tennis Bracelets, Beads show no decrease in momentum. We have sought to fill a niche with our localized, collectible and whimsical collection of miniature images and stories. Retailers can create Beads to match their customers' tastes and herald local events and attractions without massive investments. The result has been exciting. A visit to our Bead pages shows the diversity of designs. On our Regional Bead page are the wide variety of localized and customized beads, many of which have been developed for the exclusive use of retailers.
Below are some of our most recent Bead additions.
The Hatching Turtle Bead (13523) is a tiny work of art, capturing the scramble of a tiny turtle ready to begin its life at sea. Available as a part of our Nautical Collection, the Bead can also be localized with the addition of a name etched into the shell's underside. The Sanibel Hatching Turtle Bead is available at The Cedar Chest on Sanibel Island.
Being able to match Local Attractions and Tourism is a key to successful marketing and our Apalachicola Oyster Boat (13522) does just that. The distinctive style of the boat used extensively throughout Apalachicola Bay makes this Bead a serious collectible for visitors to St. George Island where it is available exclusively at Madinger Jewelers.
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